Under the guidance, inspiration and authority of
His Divine Grace A.C. Bhaktivedanta Swami Prabhupada
Founder-Acharya of the Krishna Consciousness Movement

Ever-Fresh!

Kṛṣṇa is always remembered, and His name is always chanted by millions of devotees, but the devotees never become saturated. Instead of becoming disinterested in thinking of Kṛṣṇa and in chanting His holy name, the devotees get newer and newer impetus to continue the process.

Therefore Kṛṣṇa is ever-fresh. Not only Kṛṣṇa Himself, but also Kṛṣṇa’s knowledge is ever-fresh. The Bhagavad-gītā, which was imparted 5,000 years ago, is still being read repeatedly by many, many men, and still new light is always being found in it. Therefore, Kṛṣṇa and His name, fame, qualities-and everything in relationship with Him-is ever-fresh.

All the queens at Dvārakā were goddesses of fortune. It is said in the Śrīmad-Bhāgavatam, First Canto, 11th Chapter, 29th verse, that the goddesses of fortune are very fickle and restless, so no one can consistently captivate them. Thus one’s luck will always change sometime. Yet the goddesses of fortune could not leave Kṛṣṇa for even a moment when they were residing with Him at Dvārakā. This means that Kṛṣṇa’s attraction is ever-fresh. Even the goddesses of fortune cannot leave His company. […]

(Excerpt from the Nectar of Devotion, Chapter 22, Ever-Fresh)

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