SB 2.6.36 purport…
It is said in the scriptures, brahma-saukhyaṁ tv anantam: spiritual happiness is unlimited. Here it is said that even the Lord cannot measure such happiness. This does not mean that the Lord cannot measure it and is therefore imperfect in that senseThe actual position is that the Lord can measure it, but thehappiness in the Lord is also identical with the Lord on account of absolute knowledge. So the happiness derived from the Lord may be measured by the Lord, but the happiness increases again, and the Lord measures it again, and then again the happiness increases more and more, and the Lord measures it more and more, and as such there is eternally a competition between increment and measurement, so much so that the competition is never stopped, but goes on unlimitedly ad infinitum. Spiritual happiness is ānandāmbudhi-vardhanam, or the ocean of happiness which increases. The material ocean is stagnant, but the spiritual ocean is dynamic. In the Caitanya-caritāmṛta, (Ādi-līlā, Fourth Chapter) Kavirāja Gosvāmī has very nicely described this dynamic increment of the ocean of spiritual happiness in the transcendental person of Śrīmatī Rādhārāṇī, the pleasure potency of Lord Kṛṣṇa.
 

Some Conclusions–This is inconceivable to those of us on the material platform of conditional life. What experience do we have here in this world that something increases-and increases without limit? Here in this world either suffering or happiness, we all know it wont last forever.
But this place called Vaikuntha is the place where this brahma saukhyam tv anantam goes on increasing forever. And Lord Ananta has been describing this Unlimited Bliss for eternity and still He cannot describe it fully. As Srila Prabhupada says, we should become captivated by these concepts. Even if we cant understand or even believe in it., we should still try and pursue this line of reasoning to its logical end. There is one story Prabhupada tells about a common thief who was hearing some discussion from Srimad Bhagavatam about this young boy called Krsna who lives in Vrndavana and is covered with jewels and golden ornaments. This thief became so enamored by the idea of becoming rich overnight, that he walked all the way to Vrndavana just to see if he could find this person called Krsna, and take all his wealth. He did find Him and very soon became a pure devotee just by the association with the Lord.
Hare Krsna
damaghosa das
 
Below is Sri Sri Gaurangananta            This is the backside of this Sila-Lord Ananta
The front side is the smiling face of Lord Gauranaga and the backside is His expansion Ananta who has been preaching His glories since time immemorial-and still has not come to the “end” of them
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