Srila Prabhupada said: In my heart I want that KRSNA book in small or large form, should be distributed in every home who are English-speaking people. (Letter to Karandhar in 1971)
We have published. It will come very soon. Krsna Book. Full of activities of the Lord, in two volumes of four hundred pages. So simply if you read and hear the activities, either read or hear you get liberation, simply by reading. You have got a tendency for reading book or hearing about somebody, but, generally, for our sense gratification we hear some man and woman making love affairs, and that is the subject matter of a drama or a fiction or a story. The same tendency, if you transfer for hearing about Krsna, you get liberation. It is so nice thing. And you'll find so attractive to read about the activities of the Lord that you cannot leave the book. Krsna Book. If you go on reading, you'll find at times some philosophical topics, but the story is so attractive. Because God, Krsna is so attractive, His activities are also attractive. (From one of Srila Prabhupada's lectures in Los Angeles, 1972)
"Any way we can distribute our books is good because anyone who reads our KRSNA book, TLC, NOD, and Bhagavad-gita As It Is, is sure to become a Krishna Conscious person. It is a most valuable service to Krishna to distribute these books." (Srila Prabhupada in a letter to Damodar)
I am very glad that you understand the importance of these books. Let us try to distribute them far and wide, as many as possible, and that is solid spiritual information or real preaching work. We stand on our Krishna philosophy, and because it has the full potency of Krishna Himself, there is no limit to the effect it will have upon the world if we remain sincere and convinced for spreading this philosophy purely." (Srila Prabhupada in a letter to Bahulasva)